Social research for proposed restaurant, for a registered club in South Western Sydney.
Situation: The Club wanted to test various markets’ support for a proposed Italian themed restaurant to be developed within the Club’s premises.
Action:- RM Planning assessed the Club’s membership profile and the socio-demographic characteristics of the population within a five kilometer radius of the Club.
- We devised a survey questionnaire for each category of patron (members, guests, visitors, etc.), which the Club administered.
- Our analysis of the survey results showed an overwhelming support for an Italian themed restaurant.
Outcome: The Club established the restaurant which has become popular and is trading successfully. The research also provided additional benefit to the Club in the form of detailed demographic data about its various patrons, which was valuable in its plans for other activities.
